According to Mastercard, this was a record year for online retail sales.
Which is pretty impressive when you consider how short this holiday shopping season was.
The “prime time” for holiday sales runs between Thanksgiving and Christmas.
But this year, Thanksgiving didn’t arrive until November 28th.
Which meant the shopping season was almost a week shorter than normal.
The last time that happened was in 2013.
And it was fraught with problems.
But in the past 6 years, retailers have been beefing up. And those problems were anticipated and dealt with.
Holiday sales can account for up to 40% of a retail’s annual transactions.
In 2019, online holiday sales accounted for 14.6% of all retail sales. That was up 18.8% over last year.
Low unemployment and rising wages certainly haven’t hurt.
Online sales went up 6.9%. The National Retail Federation had only forecast 3.8-4.2%.
The national average over the past five years has been 3.7%.
Meaning 2019 was about 86.5% better.
Find out how brick-and-mortar retail fared in comparison.
And how Amazon made things harder for their online competitors.
Read more here.